What Why How


We are a market research and brand insights agency all about people.

We help brands to better connect with people using quantitative, qualitative and experiential approaches to uncover rich insights and spark transformation.

Starburst Insights aren’t like traditional market research agencies that just do things the way they have always been done. We create bespoke approaches underpinned by human truths to ensure our clients get what they need.


We are on a mission to uncover what truly matters to people and what it takes for brands to connect.

Starburst Insights was born from the belief that to truly understand customers or consumers, we must first understand them as people.

We believe that great ideas and dazzling insights emerge from the stories of people. For us, stories equal ‘data with soul’. Starburst Insights exists to seek and share stories from our research in a way that is meaningful and beneficial for brands.

We measure a job well done by our clients' happiness.


It’s not just what we do, it’s how we do it.

We are fast, flexible and take pride in what we do.

See our case studies
  • Brand effectiveness and tracking
  • Communications and campaign effectiveness and tracking
  • Category and market understanding
  • Concept testing
  • Consumer journeys and customer experience
  • Innovation and new product development
  • Category and cultural trends

Less is more

In a world where methodologies can be over-complicated and where endless words and numbers eclipse all the good, insightful stuff, we want to strip it back. We aim for savvy, short and sweet.

Keep it real

We think brands should be authentic and transparent and we are too. We don’t do staged realness, or cherry-pick the convenient findings. We say it like it is.

Style and Substance

Boring, chart-heavy reports make us sad. We get across what you need to know in a way that’s visual, engaging and exciting.