HELLO
WE’RE aN award-winning research + brand
insights agency.
We deliver consumer and cultural insights, uncovering what really matters to illuminate the way forward and fuel brand growth.
OUR CLIENTS
We work with some of Australia's best-known brands, including one of the big four banks, a major supermarket chain, a global confectionery giant, world-famous wine and beverage brands, and one of the biggest make-up meccas in the world. And that's just a few! We respect their privacy (like a superhero or Banksy), so we won't name drop here. But let's just say we're uber proud of our clientele and the list of legends keeps growing!
We work with some of Australia's best-known brands, including one of the big four banks, a major supermarket chain, a global confectionery giant, world-famous wine and beverage brands, and one of the biggest make-up meccas in the world. And that's just a few! We respect their privacy (like a superhero or Banksy), so we won't name drop here. But let's just say we're uber proud of our clientele and the list of legends keeps growing!
GROW
WANT TO GROW YOUR
BRAND LIKE OUR ESTEEMED
(+ AWESOME) CLIENTS?
Whether you’re a local brand or global powerhouse, we can work together to uncover rich and actionable insights to better inform strategic decisions to drive brand growth.
BLUSH!
BLUSH!
WANT TO KNOW WHAT WE DID TO EARN THESE GLOWING REVIEWS?
HIT THE CASE STUDIES BELOW!
WANT TO KNOW WHAT
WE DID TO EARN THESE
GLOWING REVIEWS?
HIT THE CASE STUDIES BELOW!
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How can a beauty brand play a meaningful role in advancing gender equality?
We partnered with a leading beauty brand to explore what gender equality means to women and teens across Australia and New Zealand to ultimately identify a credible and impactful path forward for our client.
Gender equality is complex and multi-faceted, and the research required more than a skin-deep view. We blended quantitative and qualitative research to understand the realities women face, the progress they want to see and the role the beauty industry can play in supporting meaningful change. We carefully tailored the research design to engage younger audiences, ensuring the findings reflected the perspectives of the next generation of women.
The research findings were just the foundation: we built up from there, weaving in academic frameworks on brand purpose and social impact to create territories that would turn idealism into action. This was key for the brand to create a ‘lit-from-within’ movement of change (vs the initiative feeling like a campaign or a cause ‘tacked on’ to the brand).
And, like the perfect eyeshadow blend, finding the right territory required balance, precision (and a bit of artistry!). The sweet spot lay at the intersection of what women cared most deeply about on gender equality, where the brand could make a credible contribution, and what aligned with the brand’s values, strengths and heritage.
The outcome was a clear action plan, shaped by insight, to help move the brand beyond being a cult-favourite to a credible advocate for positive change.
How can a beauty brand play a meaningful role in advancing gender equality?
We partnered with a leading beauty brand to explore what gender equality means to women and teens across Australia and New Zealand to ultimately identify a credible and impactful path forward for our client.
Gender equality is complex and multi-faceted, and the research required more than a skin-deep view.
We blended quantitative and qualitative research to understand the realities women face, the progress they want to see and the role the beauty industry can play in supporting meaningful change. We carefully tailored the research design to engage younger audiences, ensuring the findings reflected the perspectives of the next generation of women.
The research findings were just the foundation: we built up from there, weaving in academic frameworks on brand purpose and social impact to create territories that would turn idealism into action. This was key for the brand to create a ‘lit-from-within’ movement of change (vs the initiative feeling like a campaign or a cause ‘tacked on’ to the brand).
And, like the perfect eyeshadow blend, finding the right territory required balance, precision (and a bit of artistry!). The sweet spot lay at the intersection of what women cared most deeply about on gender equality, where the brand could make a credible contribution, and what aligned with the brand’s values, strengths and heritage.
The outcome was a clear action plan, shaped by insight, to help move the brand beyond being a cult-favourite to a credible advocate for positive change.
From Fixer-Upper to Dream Home (of Insights)… how we revamped the nation’s largest property survey
One of Australia's leading property brands wanted more from their existing flagship market study. More insight. More relevance. More impact.
Enter Starburst Insights! We rolled up our sleeves, and brought our vision, tools and research muscle to reimagine the program from the ground up. We fortified the quantitative survey with a qualitative component to capture the perspectives of buyers, sellers, renters and rental providers across the country. The result was a richer, more holistic view of the Australian property market through the eyes of those most active – the seekers, sellers and (recent) settlers.
By introducing emerging issues, hot topics and a future-focused lens, we breathed new life into the study while preserving the trend measures that made it a trusted benchmark for the property industry. The deliverables got a major facelift too - we transformed the outputs, shifting from data-heavy chart packs to compelling storytelling fresh insights and media-ready narratives.
Built for a broad audience and a busy media landscape, this annual study consistently generates attention-grabbing headlines, fuels external communications, and reinforces the brand's position as a leading voice on the Australian property market.
From Fixer-Upper to Dream Home (of Insights)… how we revamped the nation’s largest property survey
One of Australia's leading property brands wanted more from their existing flagship market study. More insight. More relevance. More impact.
Enter Starburst Insights! We rolled up our sleeves, and brought our vision, tools and research muscle to reimagine the program from the ground up.
We fortified the quantitative survey with a qualitative component to capture the perspectives of buyers, sellers, renters and rental providers across the country. The result was a richer, more holistic view of the Australian property market through the eyes of those most active – the seekers, sellers and (recent) settlers.
By introducing emerging issues, hot topics and a future-focused lens, we breathed new life into the study while preserving the trend measures that made it a trusted benchmark for the property industry.
The deliverables got a major facelift too - we transformed the outputs, shifting from data-heavy chart packs to compelling storytelling fresh insights and media-ready narratives.
Built for a broad audience and a busy media landscape, this annual study consistently generates attention-grabbing headlines, fuels external communications, and reinforces the brand's position as a leading voice on the Australian property market.
When it comes to the future of transport, understanding where the community stands is critical in knowing which road to take.
Transport is one of our core areas of expertise. And just like the way Australians move, our research approach is multi-modal. Our work combines large-scale quantitative research, qualitative exploration and longitudinal tracking to help clients understand community attitudes, behaviours and expectations. We've delivered countless studies across the transport landscape, exploring everything from public transport and road safety to electric vehicles, active transport and micro-mobility. Whatever the mode, our focus is on understanding the people behind the journeys.
Across almost all our studies in transport, the results have been used to educate, advocate and accelerate action. A stand-out study is a large-scale research program to track public sentiment across road and mobility topics. By tracking attitudes over time, we're able to identify shifts in sentiment, spot emerging issues early, and understand where momentum for change is building. The insights from this study have been used to inform policy development, test community appetite for regulatory change, and guide communications strategies for our client.
Our transport research gives our clients what they need to navigate change with confidence and keep policy moving in the right direction.
When it comes to the future of transport, understanding where the community stands is critical in knowing which road to take.
Transport is one of our core areas of expertise.
And just like the way Australians move, our research approach is multi-modal.
Our work combines large-scale quantitative research, qualitative exploration and longitudinal tracking to help clients understand community attitudes, behaviours and expectations.
We've delivered countless studies across the transport landscape, exploring everything from public transport and road safety to electric vehicles, active transport and micro-mobility. Whatever the mode, our focus is on understanding the people behind the journeys.
Across almost all our studies in transport, the results have been used to educate, advocate and accelerate action.
A stand-out study is a large-scale research program to track public sentiment across road and mobility topics. By tracking attitudes over time, we're able to identify shifts in sentiment, spot emerging issues early, and understand where momentum for change is building.
The insights from this study have been used to inform policy development, test community appetite for regulatory change, and guide communications strategies for our client.
Our transport research gives our clients what they need to navigate change with confidence and keep policy moving in the right direction.
How do you evolve a trusted organisation's brand identity without losing the values that define it?
We partnered with Australia's largest independent human rights organisation to help shape a refreshed brand identity that would resonate with a broad and diverse stakeholders; from senior leaders and staff, to members, supporters, partners and people with lived experience.
Using an iterative approach, the research involved qualitative discovery, quantitative validation and brand identity testing to uncover what elements its audiences valued the most, what needed to be protected, and where there was opportunity to evolve.
Given the breadth and sensitivity of stakeholders involved, collaboration was critical. We embraced an adaptive approach, and worked closely with the organisation to ensure every perspective was heard and every recommendation was grounded in evidence and empathy.
The result was clear, evidence-based direction for the brand to evolve its visual identity, enabling the organisation to better express its impact, humanity and relevance while staying true to its mission.
How do you evolve a trusted organisation's brand identity without losing the values that define it?
We partnered with Australia's largest independent human rights organisation to help shape a refreshed brand identity that would resonate with a broad and diverse stakeholders; from senior leaders and staff, to members, supporters, partners and people with lived experience. Using an iterative approach, the research involved qualitative discovery, quantitative validation and brand identity testing to uncover what elements its audiences valued the most, what needed to be protected, and where there was opportunity to evolve.
Given the breadth and sensitivity of stakeholders, collaboration was critical.
We embraced an adaptive approach, and worked closely with the organisation to ensure every perspective was heard and every recommendation was grounded in evidence and empathy.
The result was clear, evidence-based direction for the brand to evolve its visual identity, enabling the organisation to better express its impact, humanity and relevance while staying true to its mission.
Satisfying a client’s hunger for fresh insights - and ready to take a bigger bite out of growth.
A leading FMCG brand needed more than a snapshot of today's shopper: they wanted to understand where snacking was heading and how to unlock future growth.
Through a mix of quantitative research, ‘shop-alongs’, in-store observation and online diaries, we unpacked the motivations, behaviours and decision-making processes shaping the shopper journey (from occasion right through to the moment of purchase).
With these ingredients, we created value-sized shopper segments, decision-tree hierarchies that revealed how purchase decisions are really made, and a future-focused view of emerging snacking (and shopping) trends and growth opportunities. This study was the ultimate variety pack: loaded with insights, broad enough to satisfy every stakeholder, with no duds in the box (sorry, Turkish Delight).
The result was a shared understanding of shopper needs to both the client and their retail partners, and helped ensure they were staying ahead of shifting snacking appetites.
Satisfying a client’s hunger for fresh insights - and ready to take a bigger bite out of growth.
A leading FMCG brand needed more than a snapshot of today's shopper:
They wanted to understand where snacking was heading and how to unlock future growth.
Through a mix of quantitative research, ‘shop-alongs’, in-store observation and online diaries, we unpacked the motivations, behaviours and decision-making processes shaping the shopper journey (from occasion right through to the moment of purchase).
With these ingredients, we created value-sized shopper segments, decision-tree hierarchies that revealed how purchase decisions are really made, and a future-focused view of emerging snacking (and shopping) trends and growth opportunities.
This study was the ultimate variety pack: loaded with insights, broad enough to satisfy every stakeholder, with no duds in the box (sorry, Turkish Delight).
The result was a shared understanding of shopper needs to both the client and their retail partners, and helped ensure they were staying ahead of shifting snacking appetites.
Turning brand collaborations into measurable impact.
An independent youth media company needed a faster, smarter way to demonstrate the value of the partnerships it delivers for brands looking to connect with their audience (mainly affluent Millennial women).
We developed an agile measurement approach that evaluates the effectiveness of each collaboration, providing clear evidence of brand impact while uncovering what resonates most with audiences. Beyond measuring uplift, the research identifies which creative executions, content formats and activation strategies drive the strongest results, and where opportunities exist for future partnerships.
It’s a triple threat by design: fast enough to deliver actionable insights within tight timeframes, flexible enough to adapt to the unique of each partnership, and smart enough to carry insights across campaigns (so every activation builds on the last).
The result? A robust evidence base that helps our client showcase partnership value, strengthen client relationships – and win new work!
Turning brand collaborations into measurable impact.
An independent youth media company needed a faster, smarter way to demonstrate the value of the partnerships it delivers for brands looking to connect with their audience (mainly affluent Millennial women).
We developed an agile measurement approach that evaluates the effectiveness of each collaboration, providing clear evidence of brand impact while uncovering what resonates most with audiences. Beyond measuring uplift, the research identifies which creative executions, content formats and activation strategies drive the strongest results, and where opportunities exist for future partnerships.
It's a triple threat by design
Fast enough to deliver actionable insights within tight timeframes, flexible enough to adapt to the unique of each partnership, and smart enough to carry insights across campaigns (so every activation builds on the last).
The result? A robust evidence base that helps our client showcase partnership value, strengthen client relationships – and win new work!
