Team

We are curious and forward-thinking with a genuine passion for unlocking insights.

We are the new kids on the block but have been fortunate enough to have already worked with some of the world's best-known brands.

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Megan Simpson

Founder + Director

Megan is a research dualist, strategist and brand story teller who gets to the heart of what matters – for people and brands. She has a strong background in experiential research which has led to working with forward-thinking brands across the seas.

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Song Adamedes-Schmid

Associate Director

Song gets a kick from understanding what makes people tick. She has a strong background in branding and communications and is passionate about finding actionable and impactful insights.

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Hannah Clarke

Brand Analyst

Hannah is a diligent brand analyst; inquisitive and perceptive she takes great enjoyment from asking the big questions and connecting the dots. She is passionate about discovering valuable insights and understanding what makes brands thrive

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Digby

Good Boy

Beginning his studies as a Seeing Eye Dog, Digby quickly realised being social and leisurely was his true path in life. Digby is motivated by treats and shows a keen interest in leaves. In his spare time, Digby likes to wander around for pats and sunbake.

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John Robinson

Associate Director

Whether it’s uncovering strategic brand insights or analysing basketball scores, John is a researcher with a passion for data and the stories it can tell. Having worked with some of the world’s largest consumer-packaged goods companies, he loves helping brands find the empirical insights that really matter.

Our Collective

Every project is different and we partner with world-class experts as part of our collective. From a trends expert and ‘inspiration pusher’ in New York to a university lecturer specialising in brand portfolio strategy and user-centred product development at Cardiff Business School, we can give you the specialist, collaborative attention you deserve.

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